ABOUT
WARHOL INTERNATIONAL®
We are the trusted consulting partner for entrepreneurs and business owners in the United States, Latin America, and Spain who seek to overcome their challenges and grow their businesses using innovative methodologies and practical tools, supported by approachable and competent consultants.
We are also an educational platform for entrepreneurs, business owners, and leaders with a global mindset.
OUR
D N A
Who We Are
We are upbeat, personable, proactive, bold, and approachable. Curious by nature, we have a passion for learning and a love for teaching. We build authentic connections with people and are deeply committed to making the world and ourselves better. We thrive on creating new ventures and improving products. Dynamic and respectful, we embrace flexibility and take the lead in our transformation and growth.
Vision Statement
By 2030, We aim to be the go-to consulting partner for entrepreneurs and business leaders truly dedicated to making a lasting impact across Latin America, the United States, and Spain.
Our core purpose is to empower thousands of entrepreneurs and business leaders across the United States, Latin America, and Spain to grow, cross borders, and build sustainable businesses.
Our mission
To inspire entrepreneurs and business leaders to broaden their vision, boost their performance, and find a purpose rooted in creating shared value.
Core Values
- We uphold integrity and fully comply with laws and regulations.
- We are bold and resilient, pursuing our dreams with determination and a positive mindset.
- We honor and respect individuals, the environment, our clients, and their audiences.
- We act with transparency and authenticity in everything we do.
- We value honesty and commit only to goals we are confident in achieving.
- We engage with openness, clear communication, and timely responsiveness.
- We deliver on our promises.
Germán Perdomo is deeply passionate about entrepreneurship, innovation, sales, and sustainability. Since launching his career in 1.998, he has held leadership roles in sales, marketing, trade marketing, innovation, and customer experience across top companies in Latin America.
Currently serving as CEO and founder of Warhol International and Warhol Academy, with operations in the United States, Panamá, and Colombia. Also the creator of the e-commerce platform amarantta.com and the brands Germán Perdomo Coach, El Vendedor Espartano, along with other food and digital retail ventures.
Germán has served as a speaker and instructor for entrepreneurs and business leaders across Latin America and Spain.
Recognized for his achievements and professional journey, he was awarded the ÉXITO EMPRENDEDOR Prize in 2022 by the Business Chamber of Commerce, which operates across multiple countries in the Americas.
Certified in LEGO® SERIOUS PLAY®, and Design Thinking®he is also a Neuro-Lingüística (PNL), Practitioner and an Organizational Executive Coach accredited by the International Coaching Federation (ICF). Additionally, he is a certified Sales Coach by the International Chamber of Business Leader in Barcelona. He holds an MBA from ICESI University and Business Administration degree from Pontificia Universidad Javeriana in Cali, Colombia.
¿What Makes Us Unique?
As entrepreneurs running our own small and medium-sized businesses, we’ve faced the same challenges and fear as you-and we’ve learned how to conquer them. We truly understand your needs and aspirations, and we’re here to help you succeed.
With our coaching and NLP expertise, we’re able to see beyond what you present, hear beyond your words, and feel beyond what you share. That allows us to support you without judgment-guiding, protecting, challenging, and adapting to you with empathy and clarity.
Our work blends deep expertise in marketing, sales, innovation, service, and business leadership with broad multinational, cross-industry, and multichannel experience. We combine this with advanced coaching, NLP, Design Thinking, LEGO SERIOUS PLAY, and years of experience teaching both young people and adults.
We go beyond consulting, advising, mentoring, and training. We talk alongside you to put what you’ve learned into action, right where it matters most.
We use a holistic approach to drive real learning and transformation. At Warhol International®, we listen, observe, ask the right questions, dive deep, diagnose, spot irregularities, design action plans, implement them, evaluate results, and adjust as needed.
